Reinventing Good
Sustainability and solidarity have more in common than a lot of people can imagine. During the pandemic, it was possible to reform every notion we have, including about how these two attitudes are more and more needed in our society. From this, innovative solutions have been created to change the world…
Has anyone ever gone to their closet and found a number of articles of clothing that weren’t in use? Thinking about all the times that this already happened to her during this time of social distancing, Fiorella Mattheis developed an amazing idea that shows us that the future of fashion is cyclical.
This was how “Gringa” was born, a project that unites the love for fashion, conscious consumption and the desire to do good deeds. Any one can buy or donated products to the site, but every Wednesday is destined to items that belonged to celebrities and personalities, who in turn revert the profit from the sales to charity institutions. And our help came from someone who already has a special place in our hearts, and her hand writing our story: Anitta!
Through the initiative Who Donates More, the famous guest decides which social project he or she would like to financially benefit. Anitta’s auction was a great success, and even after the sale, she also was concerned about our preparations to return to classes! Through the online sale of designer handbags, Gringa helps to open closet space for some while benefiting an array of different social projects.
Other celebrities like Gloria Maria, Bruna Marquezine, Angélica, Juliana Paes and Paulo Gustavo have already participated in this initiative that also supports other projects such as Instituto Phi and União Rio. Conscious consumption is a lifestyle based on better choices that shows us that reusing is fashionable!
