Artplan creates film to encourage donations to the Solar Meninos de Luz
The Agency Artplan created a film about Solar Meninos de Luz, produced by partner Conspiração Filmes, and starring the Godmother of heart, actress Camila Pitanga. With the creative direction of Roberto Vilhena, Alessandra Sadock and Gustavo Tirre, the campaign aims to raise donations for babies, children and youth served by NGOs have access to teaching full time, from kindergarten to pre-university.
The new video talks about the work at the Solar and ensures that the institution and complement formal education to over 400 children in the communities of Cantagalo and Pavão-Pavãozinho. The film highlights the lives of Solar donations and anyone can contribute, from R$ 15 per month, via our site.
The film's release will happen in 2013 and can be seen in social networks and also in cinemas Kinoplex circuit. No fee was charged to produce the campaign.
